It’s impossible to talk about pop culture in 2025 and not have Netflix’s KPop Demon Hunters near the top of any list. With the film winning awards and the soundtrack continuing to be hot, Mattel’s provided a first look at their KPop Demon Hunters products across their different brands including fashion dolls, action figures, Little People and more. Keep reading for details and pics of many of the upcoming products. 

American Girl Dolls (available to Pre Order now) 

•  KPop Demon Hunters HUNTR/X Rumi, Mira, Zoey 18-inch Doll 

Fashion & Collectible Dolls

• KPop Demon Hunters Core Fashion Doll Assortment 

• KPop Demon Hunters Rumi, Zoey, Mira Singing Fashion Dolls

• KPop Demon Hunters HUNTR/X Battle Rumi Deluxe Fashion Doll 

• KPop Demon Hunters FOR THE FANS Pack Assortment

• KPop Demon Hunters Hello Friend Mini Reveal Assortment

Action Figures

• KPop Demon Hunters Action Figure Assortment 
• KPop Demon Hunters Rumi & Jinu: Final Battle Action Figure 2-pack 

Little People Collector

• Fisher Price Little People Collector KPop Demon Hunters HUNTR/X 

• Fisher Price Little People Collector KPop Demon Hunters Saja Boys 

UNO

• UNO® KPop Demon Hunters 

Polly Pocket

• Polly Pocket® x Saja Boys 5-Pack 

• Polly Pocket Tiny Capsule 

This is just the beginning. Additional KPop Demon Hunters products from Mattel will roll out throughout 2026.