Incredible Group is adding to their Squishi Toy line with the introduction of everyone’s favorite beaded ice cream brand – Dippin’ Dots. Dippin’ Dots is now joining other iconic snacks such as ICEE, Bazooa, Ring Pop, Sour Patch Kids and Swedish Fish in the Squishi Toy line. Each Dippin’ Dots Squishi Toy (and really all the Squishi Toys) is scented and designed to emulate the original look and packaging of the sweet treats that inspired it.

“It has been an increasingly exciting challenge to redefine the fidget category with licenses that resonate
with collectors across generations,” said Saul Sacks, President of Incredible Group. “Dippin’ Dots is so iconic – it’s a natural addition to our Squishi Toy line.”

“Seeing Dippin’ Dots transform into this collector’s piece is a real thrill for us,” said Elisha Joffe of Design
Plus, who brokered the deal. “We’re always focused on delivering an innovative approach to our consumers and are proud to give them even more ways to enjoy a brand they know and love.”

True to Dippin’ Dots ice cream, Dippin’ Dots Squishies are made up of multi-coloured squishy beads in a
recognizable cup-shaped package. The product is approximately 3 x 3 x 2.75”, giving consumers plenty of
the irresistible product to squeeze.

Dippin’ Dots Squishies are set to hit specialty retail shelves across North America this summer. To stay
up-to-date on this launch and other squish-tastic news be sure to visit incrediblegroup.com and follow the brand on their Instagram, @incredible.play.