Hasbro, a leading games, IP and toy company, today announced a new licensing partnership with Legendary Entertainment timed to the highly anticipated live-action Street Fighter movie arriving in theaters October 16, 2026. The collaboration will bring the film’s iconic characters to life through a line of action figures, toys, and collectibles, extending the experience from the big screen into the hands of fans worldwide.
Hasbro’s legacy with the Street Fighter franchise stretches back to the arcade-era phenomenon Street Fighter™ II: The World Warrior, when the company created a popular line of action figures, vehicles, and playsets that helped bring the game’s iconic characters from the arcade into fans’ homes worldwide.
“Returning to Street Fighter is more than a collaboration – it’s a homecoming rooted in one of the most influential video games of all time,” said Tim Kilpin, President of Toy, Licensing, and Entertainment at Hasbro. “Our work on Street Fighter II: The World Warrior gave us firsthand insight into what makes these characters so iconic. That connection to the franchise’s origins allows us to honor its legacy while delivering new products that capture the spirit, style, and energy fans have embraced for decades.”
“We’re thrilled to partner with Hasbro to bring the iconic Street Fighter film and experience into the homes of devoted fans,” said Amber Sheppo, SVP of Consumer Products & Partnerships at Legendary. “Legendary has a proven track record of translating beloved IP with passionate fan bases into cultural moments through our films, and we can’t wait to see audiences around the globe engage with the full Street Fighter universe both in theaters and at home.”
Hasbro aims to bring its signature, high-quality product innovation to this legacy franchise and will be sharing more information in the coming months.
Street Fighter, based on Capcom’s iconic and globally successful video game franchise, will be released in theaters on October 16, 2026. The film boasts a star-studded cast, including Noah Centineo (Ken), Andrew Koji (Ryu), Callina Liang (Chung-Li), Joe “Roman Reigns” Anoai (Akuma), David Dastmalchian (M. Bison), Cody Rhodes (Guile), with Curtis “50 Cent” Jackson (Balrog), and Jason Momoa (Blanka), and many others.
