Timeless Brands, Mexico’s leading company in the creation, development, and operation of Location Based Entertainment projects, under a strategic licensing agreement with Hasbro, a leading games, IP, and toy company, announces the upcoming opening of MONOPOLY Steakhouse, a new gastronomic concept inspired by the world’s favorite board game: MONOPOLY.
Located in Plaza Áuriga, within the cosmopolitan city of San Pedro Garza García, the restaurant will offer a high-end culinary experience that fuses the elegance of a classic steakhouse with the creativity, humor, and distinctive and luxurious aesthetic of the MONOPOLY universe. From its architectural design to its menu, every detail has been crafted in collaboration with the Hasbro Global Experiences team to immerse guests in an environment of whimsical sophistication, with thoughtful touches from the game.
Slated to open early 2026, the project is the result of a strategic licensing agreement between Timeless Brands and Hasbro, aimed at setting a new benchmark for premium licensed dining experiences. REIL, part of VXT Capital, joins this initiative as an investment partner, reinforcing its commitment and confidence in Hasbro’s projects. Together, the partners combine expertise in hospitality, concept development, and global brand management to bring to life a space that promises to redefine the steakhouse experience in Mexico.
“MONOPOLY Steakhouse is not just a restaurant; it’s an experience where luxury and nostalgia meet,” said Adrián J. Romero, CEO of Timeless Brands. “We aim to reinterpret the classic steakhouse with a contemporary approach—focused on excellence in food, mixology, and service—within an atmosphere that celebrates the legacy of the world’s most famous board game.”
“MONOPOLY is one of the most recognizable and celebrated brands in the world, and MONOPOLY Steakhouse is a great example of how we’re expanding the experience beyond the board,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships, and Music at Hasbro. “Together with Timeless Brands, we’ve created something that feels both unexpected and instantly familiar — a destination where fans can step into the world of MONOPOLY, enjoy an exceptional meal, and make lasting memories. It’s imaginative, premium, and perfectly captures the spirit of play that defines Hasbro’s Global Experiences portfolio.”
The menu has been carefully crafted by chefs specializing in prime cuts and contemporary international cuisine, designed for discerning guests seeking memorable experiences. Additionally, the restaurant will feature a signature bar with exclusive themed cocktails, live music, and a retail boutique offering bespoke and officially licensed MONOPOLY merchandise.
With this opening, Timeless Brands reaffirms its commitment to transforming entertainment and hospitality across Latin America, merging creativity, strategy, and operational excellence in every project.
