Hasbro, a leading games, IP and toy company, announces a full slate of fun-filled fan activities at San Diego Comic-Con International. Through an extraordinary brand lineup, attendees can immerse themselves in their favorite fandoms with a wide range of content and experiences celebrating TRANSFORMERS, DUNGEONS & DRAGONS, MAGIC: THE GATHERING, G.I. JOE, and BEYBLADE, as well as premier collaboration brands, Star Wars™ and Marvel from Disney Consumer Products. “We’re excited to return to San Diego Comic-Con with a compelling slate of product reveals and fan-driven programming across TRANSFORMERS, BEYBLADE, G.I. JOE, MAGIC: THE GATHERING and more,” said Tim Kilpin, President of Toys, Board Games, Licensing & Entertainment at Hasbro. “As we continue to focus on our ‘Aging Up’ strategy, we’re delivering premium collectibles and immersive experiences designed to resonate with our fans. From highly anticipated convention exclusives at the Hasbro Pulse Toy Store to engaging brand panels, partner collaborations and experiences throughout the city, we’re inviting fans to celebrate the passion and storytelling that define our iconic franchises.” HASBRO BOOTH #3213 Hasbro Pulse Booth – A physical manifestation of HasbroPulse.com, this immersive hub welcomes fans of all ages to explore, experience, and engage with the hottest Hasbro products. Get ready for larger-than-life photo ops with your favorite characters in a connected world where fandoms collide! Hasbro Pulse Toy Store – Once again, the Hasbro booth will offer physical product purchases, including a curated selection of top-quality toys and collectibles, including: o Convention Exclusives – Attendees will have the opportunity to purchase the following Hasbro products: TRANSFORMERS VOID RIVALS AUTOBOT JETFIRE, ZERTONIAN SOLILA, AND AGORRIAN DARAK G.I. JOE CLASSIFIED SERIES #163, DREADNOKS COLD SLITHER: BAND OF VIPERS TOUR COMMEMORATIVE ACTION FIGURE SET, BEYBLADE 25TH ANNIVERSARY SET GHOSTBUSTERS KENNER CLASSICS THE REAL GHOSTBUSTERS ECTO-GLOW HEROES COLLECTOR’S SET STAR WARS: THE BLACK SERIES ANAKIN SKYWALKER & OBI-WAN KENOBI FIGURES MARVEL LEGENDS SERIES GAMERVERSE MARVEL SNAP SAVAGE LAND 3-PACK. Hasbro Pulse Fanstreaming Studio – Don’t miss out! Tune-in to exclusive livestreams broadcasted directly from Hasbro’s booth. Featuring interviews and guest appearances, brand panel recaps, product reveals, and more, this content will be available on the Hasbro Pulse YouTube channel (18+). HASBRO BRAND EXPERIENCES Hasbro will immerse fans in the worlds of G.I. JOE and MAGIC: THE GATHERING with unforgettable experiences and live events. G.I. JOE Cold Slither Live Concert & Signing – Based on their depiction in the 1985 animated series G.I. JOE: A Real American Hero, Cold Slither will make its explosive on-stage debut at San Diego Comic-Con with a one-night-only concert experience on Thursday, July 24, at Brick by Brick. This 21+ event, presented by Hasbro and Reigning Phoenix Music, promises a full-force blend of original metal mayhem and ‘80s nostalgia. Purchase limited-edition show-only gear including exclusive t-shirts, posters, LPs, CDs, collectible pin sets and more. Tickets are now available exclusively at Brick by Brick’s official website. Snag the self-titled album exclusive “Zartan Chameleon Blue” and “Blood Moon Red” vinyl variants available only at the Hasbro and RPM booths, respectively. Fans can meet the band at the Stern Pinball/Reigning Phoenix Music Booth (#4029) on Friday, July 25th from 12:00 PM to 1:30 PM MAGIC: THE GATHERING and Marvel’s Spider-Man Swing into Comic-Con with a New York Twist This July, MAGIC: THE GATHERING is teaming up with everyone’s favorite web-slinger to bring a little NYC magic to San Diego Comic-Con. From July 24–27, the Legends Ballroom at the Hard Rock Hotel San Diego will be reimagined and inspired by Spider-Man’s neighborhood—complete with comic book nods, immersive experiences, and brand-new cards. Whether you’ve never held a MAGIC: THE GATHERING card or you’ve been dueling for years, there’s something for you. First-timers can learn to play inside a friendly neighborhood game store, while seasoned players can play with some of the newest cards from the collection. Everyone will walk away with welcome decks to celebrate the latest Universes Beyond Spider-Man launch. MAGIC: THE GATHERING Cabbage Cart/ Avatar: The Last Airbender at Petco Park Lexus Premier Lot Welcome to the Cabbage Cart! Step right up to the legendary Cabbage Merchant, strike a pose for an unforgettable photo, then claim your copy of Katara, the Fearless* the Magic: The Gathering – Avatar: The Last Airbender Promo Card. You’ll also score an exclusive SDCC Avatar: The Last Airbender tote bag…and of course, a cabbage. Stop by daily from Thursday-Saturday 10AM-5PM and Sunday from 10AM-4PM, but hurry, brave adventurers as supplies are restocked each day and vanish fast. Share your quest with the world using #MTGxATLA. BEYBLADE X Walmart San Diego Tournaments + BEYBLADE X and the San Diego Padres o Calling All BEYBLADE Fans! Fans ages 8–12 yrs old in the Chula Vista and San Diego areas can put their skills to the test at an upcoming BEYBLADE X Walmart tournament for a chance to qualify for the National Finals—and ultimately, the World Championship in Tokyo! Don’t miss your shot to battle with the best. Visit beyblade.com/worldchampionship2025 for more details. o Following the success of last year’s collaboration between BEYBLADE X and the San Diego Padres, ADK Emotions NY Inc. and T-Licensing Inc. have united with the MLB team once again to bring exciting fan experiences to games this summer. BEYBLADE X experiences will take place during home games at Petco Park in August (August 3, 2025: Padres vs. Cardinals, August 10, 2025: Padres vs. Red Sox and August 24, 2025: Padres vs. Dodgers). These special events will offer fans a free play area for epic BEYBLADE X battles at the ballpark. Starter packs will also be given away to Bey-fans onsite. HASBRO BRAND AND PARTNER PANELS San Diego Comic-Con attendees are invited to Hasbro’s highly anticipated brand panels dedicated to TRANSFORMERS, G.I. JOE, MAGIC: THE GATHERING, Star Wars, and Marvel. These special panel experiences will showcase new product reveals, provide major updates, and feature presentations from key partners and collaborators. Thursday, July 24 The New Era of Power Rangers: 5:00PM – 6:00PM | Room: 23ABC – BOOM! Studios’ epic Power Rangers universe relaunched last year with the explosive Power Rangers Prime! This year, the Universe got a little bit bigger with the launch of the long-requested VR Troopers series! Join the creative
