
This latest Monogram SDCC exclusive pays tribute to Mattel, an icon in the toy industry who is celebrating their 80th anniversary. Check out this celebratory exclusive below and pick it up at booth #3645 at SDCC.
Mattel 80th Anniversary Lanyard & Pins Set
Get ready to celebrate 80 years of iconic toys with Monogram’s Mattel 80th Anniversary Lanyard & Pins Set – a nostalgic exclusive debuting at San Diego Comic-Con 2025! Created in collaboration with Mattel, this colorful collectible honors beloved brands like Barbie, Hot Wheels, and Monster High with a lanyard design that proudly features the 80th anniversary logo and iconic imagery. The set also includes three enamel pins: the official 80th Anniversary emblem, a Hot Wheels logo, and a Barbie silhouette – capturing the spirit of Mattel’s legendary lineup. Whether you’re a collector or just celebrating the classics, this set is the ultimate accessory.
Packaged on a peggable backer card with the pins attached directly to the lanyard strap. Only 250 available — snag yours for $20 at Booth #3645 and join the celebration of Mattel’s toy legacy!


