Hasbro, a leading games, IP and toy company, today announced a special collaboration line with the National Football League (NFL) for a first-of-its-kind lineup of TRANSFORMERS x NFL action figures. The first wave of officially licensed NFL TRANSFORMERS robot characters includes: Dallas Cowboys Starblitz, Pittsburgh Steelers Steelsmash, Green Bay Packers Tundra Prime and Kansas City Chiefs KC-59.
These 5.5-inch figures convert from robot action figures to football helmet modes in 23 steps. With intricate poseability and accessories like a mini football that the figure can hold and a mini helmet that the robot figure can wear, these unique collaborative action figures make spectacular additions to any TRANSFORMERS or NFL collection.
The characters / teams represented are:
- Green Bay Packers Tundra Prime
- Kansas City Chiefs KFC-59
- Pittsburgh Steelers Steelsmash
“Teaming TRANSFORMERS up with the NFL is an extremely exciting milestone as we explore strategic and innovative ways to grow the franchise,” said Tamara Grindrod, Global Play Leader, Action Brands at Hasbro. “TRANSFORMERS continues to deliver a…MORE THAN MEETS THE EYE experience for fans through epic storytelling, toys and more. This latest collaboration is a great example of how we’re connecting new and passionate fanbases with our iconic characters.”
These premium products were spotlighted earlier today on the “Games with Names” Podcast featuring New England Patriots’ Super Bowl MVP Julian Edelman and will air on YouTube today at 3pm EST. The episode featuring the new TRANSFORMERS x NFL collectibles is now available on YouTube, Apple Podcasts, Spotify, among other platforms.
“I’m honored to be teaming up with Hasbro once again to support an iconic collaboration between the TRANSFORMERS franchise and the NFL,” said Julian Edelman, New England Patriots Super Bowl MVP. “It is a dream to see two of my passions come together for this unique collaborative product line. I can’t wait for TRANSFORMERS and football fans to get their hands on one of these premium collectibles and see their epic conversions. Tune in to my latest “Games with Names” podcast episode where I chat more about this awesome project!”
Fans can pre-order this new product line today at Amazon’s dedicated TRANSFORMERS store at amazon.com/transformers, which features over a hundred TRANSFORMERS products, including Amazon exclusives and great value with special deals. In addition, fans can also find the hottest new items inspired by the NFL. Prime members enjoy fast, free shipping on every order.
