With a giant arm chair upholstered in Squishmallows in front of their toy fair exhibit space, I knew I made the right choice in requesting a walk through of their booth. Like that chair, fun was front and center across all the product lines on display. My coverage below is (mostly) limited to the action-figurey side of the house…with the exception of the Squishmallow Pets line. That coverage is for Frank and Jake the pug who regularly sleep on a Spider-Man squishmallow.
Also, there was a display of Star Wars Microgalaxy Squadron, but everything on display is already available – so I didn’t take pictures, but there is more coming.
Squishmallow Pets / Pets Products
The unstoppable plush brand is entering the pet space so your 4 legged friends can safely enjoy the squismallow sensation.
Five Nights At Freddy’s
Jazwares will be offering Five Nights At Freddy’s product across multiple product lines including action figures, plush, squishmallows and more.
Pokemon
This is just a sample of what was on display; look for continued support of the line from Jazwares.
Total Anime
Fortnite
There was a small display of Fortnite in the booth and a sign touting the brand’s reach and impact, if retailers are interested – look for the line to return!
Avatar: The Last Airbender
A small amount of product was on display in the booth, but look for lots of news in the upcoming months.
