The Loyal Subjects had a fair amount of buzz going into toy fair with the news of their M.A.S.K. relaunch hitting just before the show. Also their new Jem dolls have been hot at Walmart – selling out quickly. Check below for these, and all the other new products on display from The Loyal Subjects

M.A.S.K.

Price points should be approx. $30/$50/$70/$99 for these with them hitting in summer.

Jem

Strawberry Shortcake / My Pet Monster / Carmen Sandiego and More